Views:96 Author:Site Editor Publish Time: 2019-06-18 Origin:Site
According to the China market research report，health and fitness clubs, this industry is set to generate US$ 6.91 billion in 2018. It has been growing by 10.4% from 2013 to 2018, with very rosy prospects for the coming years.
This has seen a boom in the market for fitness gyms and sporting events, people are glad to improve health and physical fitness coupled with the mind set of sharing or displaying athletic achievements.
As people's fitness awareness increases, 224-hour fitness and mobile gym become popular, people are willing to buy some basic fitness equipment, such as spinning bikes, fitness vibration board, etc., it be more convenient at home or in the office.
Although the penetration rate of the Chinese fitness population is far less than that of the United States, the number of gymnasiums is equal to that of the United States, reaching 46,050. The number of clubs in Beijing and Shanghai is quite similar, ranging from 1,300 to 1,400.
There are three types of gym equipment: general fitness equipment, local fitness equipment and small fitness equipment, such as treadmills, elliptical machines, spinning bikes, belly wheels, butterfly machines, dumbbells, etc. Different parts of the exercise are different. You can choose the right fitness equipment according to your physical condition.
China's fitness industry is booming. How does the gym adapt to this development and achieve good results?
Take advantage of social media
Health and fitness is a social media phenomenon. On Instagram alone, the #fitness hash tag has over 300 million posts.
Social media influencers are one of the driving forces behind the growth of the health and fitness industry. For one, they promote healthy eating, exercise, and the desire for a lean, athletic physique. In other words, they’re convincing people to work out more. Secondly, they use their social clout to gain sponsorship and advertising deals and influence which products, services, and supplements their followers consume.
Use the role of social media to promote the gym and open up awareness.
Wearables and Portable fitness facility
Devices such as the Apple Watch, Garmin, and even many of the smart phone we carry around all day, are putting personalized biometric health statistics at millions of people’s fingertips. The ability for people to see how many steps they are taking in a day, how many calories they burn, what their heart rate is, or what their blood pressure is, are making them much more in tune with how their body works and how they can improve their health.
The trend toward incorporating personalized health data into our daily lives isn’t going away anytime soon, either. In the process of customer fitness, the gym guides them to record their movements, while using some small equipment, such as spinning bikes, power plate；vibration plate,fitness vibration board, etc, it help exercising at all times and maintaining good fitness habits.
Supporting services augment the value of a business's core service, provide points of differentiation, and create a competitive advantage over competitors. Fitness clubs offer a number of supporting services, including sport participation opportunities. Fitness tests are a common supporting service. Fitness providers can develop distinct, desirable bundles of supporting services and can develop more tailored marketing strategies based on these consumer profiles.